KTO kicks off 2023 with a sports arena for the annual beach event, Paleta Atlântida. 

Paleta Atlântida took place on 28 January 2023 and spanned 3.5 kilometres of the Brazilian coastline. The event attracted over 40,000 people across the day and is renowned for its barbecue competitions and community involvement.

KTO contributed to the beach event with a branded sports arena, which included a day-long soccer tournament with live DJs and a food court.

It was one of the biggest gatherings for KTO influencers, with over 30 participating in the soccer tournament. Former professional footballers and current KTO brand ambassadors Tinga and Sandro Sotili also played.