Five-time Champion Denílson is the New KTO Ambassador in Brazil

The sports betting and online gaming platform KTO has a new brand ambassador in Brazil — five-time World Cup champion and media personality Denílson. The partnership was launched on March 10th, during “Denílson Day,” an event organized by the former player to develop his personal brand. With the arrival of the multi-title ex-athlete, now a commentator and presenter for Grupo Globo, KTO reinforces its strategy of humanized communication, using a light and fun approach that supports a safe and responsible gaming experience.

Through this partnership, KTO will feature Denílson as the face of advertising campaigns, events, and social media content. KTO will also become a master sponsor of the “Denílson Show” YouTube channel, gaining brand exposure in podcasts, videos, and special series.

“I’m very happy and excited about this new partnership with KTO and the new phase of the industry, now that the market is regulated in Brazil. I’ve been following and admiring KTO’s work for some time, and that’s why I chose to embrace this new phase with a brand that aligns perfectly with me,” says Denílson.

“I’m very happy and excited about this new partnership with KTO and the new phase of the industry, now that the market is regulated in Brazil. I’ve been following and admiring KTO’s work for some time, and that’s why I chose to embrace this new phase with a brand that aligns perfectly with me,”

Denílson

Alongside Denílson, KTO is also bringing on at least three more influencers, with a combined following of over 17 million on social media: Chico Garcia, Jackson Follmann, and the account “Se Ficar Puto É Pior” (If You Get Mad, It’s Worse). They will create exclusive content for their digital platforms and participate in events and brand campaign recordings.

“Denílson’s story, image, and personality represent KTO’s values very well and reinforce the brand’s position — one that has always promoted responsible gaming with light, fun communication, true to our community. As one of the first companies to obtain a permanent operating license in Brazil, we are committed to maintaining this approach, fostering a safe and responsible entertainment environment,” says Andreas Müller, KTO Brazil’s Head of Marketing and Creativity.

“Denílson’s story, image, and personality represent KTO’s values very well and reinforce the brand’s position — one that has always promoted responsible gaming with light, fun communication, true to our community. As one of the first companies to obtain a permanent operating license in Brazil, we are committed to maintaining this approach, fostering a safe and responsible entertainment environment”

Andreas Müller
Head of Marketing and Creativity

About KTO

Founded in 2018 with the goal of transforming the sports betting scene in Brazil, KTO, short for KNOW THE ODDS, offers an easy-to-use betting platform for sports lovers. It operates in various sports betting markets, along with special promotions and interactive online entertainment. KTO’s commitment is to promote a reliable, safe, and responsible gaming experience for those looking to have fun responsibly.