The Champions League Final is one of the biggest sporting events of the year, attracting millions of viewers worldwide to witness who will be crowned champions of European football.
To celebrate the final, KTO Brazil created ‘KTO Match Day’, a multilocational event that provided football fans with a place to watch the match together alongside popular KTO influencers.
The brand event was spread across 7 different locations in Brazil, specifically in the cities of Belo Horizonte, Curitiba, and Porto Alegre. Each area was supplied with multiple viewing screens to ensure everyone could watch the game. Once the game ended, attendees were also treated to live music from local DJs and live bands.
Overall, KTO Match Day included 100 brand influencers and had over 3,000 people attending across all locations, making it one of KTO’s most significant events to date.
The event showcases KTO Brazil’s ongoing marketing efforts, emphasizing local community engagement and creating inclusive brand environments. Attendees have the opportunity to spectate their favourite sports while developing a better understanding of the brand’s values.